Strategy & storytelling for tourism brands

BIKE | SNOW | trail

rEACH NEW HEIGHTS WITH SUMMIT & STORY

Summit represents vision, growth, and peak performance - your brand direction.

Story is the human connection - the narrative that sparks demand and fosters loyalty.

Together, we turn destinations into unforgettable brands by aligning creative campaigns, sales strategy, and partnerships - without the overhead of a big agency.

services

  • Photo | Video | Influencers | Ambassadors | Athletes - Utilize our extensive creator network

    Guide content strategy and manage full-cycle content production - from concept to campaign-ready creative.

  • Seasonal Co-ops and Strategic Partnerships

    Deliver strategic value by matching destinations and events with aligned brands for co-marketing, exposure, revenue growth and data capture.

  • Product Development & Bundling

    Unlock growth through more efficient pricing, packaging and B2B channel strategies.

  • 8-Step Brand Audit + SWOT Analysis

    Anchor all activity in a clear, differentiated brand identity that resonates with guests and partners alike.

  • Strategic Reporting & Surveys

    Ground every decision in data that’s timely, relevant and actually useful.

CONCEPTUALIZED. Created. Delivered.

*The below is a sample of work completed in partnership with, or under contract to, other agencies.

BIKE

  • A person riding a mountain bike on a dirt trail through a desert landscape with cacti, bushes, and rocky formations under a bright, sunny sky.

    visit tucson

    Produced for Visit Tucson, we developed this piece to showcase the incredible riding and unique landscape around Tucson, Arizona.

    check it out
  • A mountain biking trail through rocky terrain with large boulders and sparse vegetation, overlooking a distant city skyline at sunset.

    visit idaho

    This piece showcasing Boise, Idaho made up a 3-part video and photo series for Visit Idaho. Coordinated in partnership with Madden Media marketing agency.

    check it out
  • Two mountain bikers riding downhill on a forested mountain trail with sunlight shining through trees in the background.

    TOURISM WHISTLER

    Tourism Whistler worked closely with me during my time at Pinkbike to showcase their incredible mountain biking product, stunning landscapes and aprés scene.

    CHECK IT OUT
  • Two mountain bikers riding down a rocky slope during sunset in a desert landscape with sparse vegetation and low trees.

    TOURISM NORTHERN TERRITORY

    Commissioned by Northern Territory Tourism and lauded by the Minister of Tourism, NT as a chance to show the beauty of Northern Australia to the world.

    check it out
  • A person with a bicycle standing on top of red rocks, raising one arm in a mountainous landscape with green valley, trees, and a tall mountain in the background.

    Colorado Tourism

    Working with Colorado Tourism, we combined 5 classic MTB destinations into one comprehensive video and photo article showcasing Colorado’s best!

    Check it out
  • A person riding a mountain bike jumping in mid-air over a dirt trail in a scenic outdoor setting with grass, trees, and hills during sunset

    Christchurch Tourism

    Jay French delivered this sizzling showcase for Christchurch and Canterbury Tourism in NZ. If you want golden hour, Jay’s your guy.

    Check it out
  • Mountain landscape with winding road, a few cyclists riding uphill, and snow-capped peaks in the background. In the lower right corner, there is a logo with the text 'Südtirol' and a colorful abstract mountain design. The image also includes the text 'In Partnership with'.

    SOUTH TYROL - Italy

    As part of CyclingTips’ The Scenic Route series we produced a photo guide to riding South Tyrol in the beautiful Dolomites, Italy.

  • Two cyclists riding bikes on a desert road with cacti and shrubs, mountains in the distance under a partly cloudy sky, promotional image for a scenic route in Tucson, Arizona.

    tucson - a desert dream

    Part 1 of a 2-part series, the team travelled to Tucson to showcase the road cycling including the infamous 9159ft Mt Lemmon and its 8.1% grade climb!

snow

  • Skier descending a steep snow-covered mountain slope, kicking up snow spray with a cloudy sky in the background.

    CHOOSE YOUR ZONE

    Produced by Ryan Scott, this project formed the marquee promo video and content bundle for Big White Ski Resort’s 24/25 winter.

    watch
  • A person with reddish hair is writing and drawing on a scrapbook or photo album with a marker. The scrapbook contains photos, drawings, and notes about winter activities and vacation memories, including snow, a clock, and a person in winter clothing.

    a new adventure

    This advertisement was designed as an inspirational hook for the Australian market, utilizing an Australian voiceover and emotive storyline.

    watch
  • Two women sit by a fire outside a log cabin in winter, wearing warm clothes and white beanies, smiling at each other with snow on the ground and furniture.

    DREAM OF WHAT'S TO COME

    Reigniting connections - that’s the goal of Canada’s Favourite Family Resort! This became the anchor promotion for the 23-24 winter season at Big White, BC.

    Watch
  • Skier in red jacket and helmet skiing down snowy mountain slope, kicking up snow with a backdrop of partly cloudy sky.

    Day in the life of SKI patrol

    Off the back of a successful Day in the Life - Bike Patrol video, the goal was to capture the tasks, challenges, and excitement of critical ski patrol services.

    watch

DOCUMENTARIES / SERIES

  • Promotional poster for Pinkbike Academy Season Two, featuring mountain bikers wearing helmets in various action poses, a large mountain with a giant helmet at the top, and the event's logo.

    pinkbike academy

    A journey to find the next big talent in the world of mountain bike enduro racing. Shot on-location at Bike Big White, BC.

    watch
  • Aerial view of a snow-covered mountain with ski trails and forests, with text overlay reading "Big White Ski Resort Beyond the Powder."

    beyond the powder

    Developed for Telus Storyhive, Beyond The Powder is a 30min doco exploring Big White Ski Resort, highlighting its unique character and the people behind it.

    watch

LIFESTYLE

  • Three hikers walking along a trail near a lake surrounded by mountains and pine trees during sunset.

    hiking

    Justa Jeskova is an industry leader when it comes to hiking and lifestyle photos. Justa was contracted for a 3-day hiking shoot for Big White Ski Resort.

  • A woman and a man sitting outside in winter, smiling and holding cups of beer, dressed in bright outdoor winter jackets and hats, with a snowy background and a fire pit in front of them.

    aprés

    Any epic adventure should be followed by a good feed and company, whether around the fire, at the tailgate or on the porch at home.

Let’s TALK!