Creating demand through strategy, content & partnerships

STRATEGY & STORYTELLING FOR DESTINATIONS, RESORTS AND OUTDOOR BRANDS

BIKE | SNOW | trail | golf

what we deliver

  • Guide content strategy and manage full-cycle content production - from concept to campaign-ready creative.

    Tap into our global creator network of videographers, photographers, influencers, ambassadors and athletes.

  • Every campaign and piece of content is backed by a strategic go-to-market plan designed to maximize visibility, engagement and business impact.

    Engaging our global network of publishers, we rightsize your campaign with a distribution strategy to suit any campaign brief, budget and objective.

  • Strategy that has a direct revenue impact. Results over rhetoric.

  • Partnerships, Sponsorships & Experiences

    Connecting destinations, brands, events, athletes and creators through commercially valuable partnerships and experiential activations.

  • Helping creators shape ideas into commercially viable opportunities — refining concepts, identifying aligned partners and positioning projects for sale to the right client.

how we work

We believe the best campaigns don't interrupt, they earn attention. We’re about crafting campaigns that matter. Work that resonates, provokes thought and inspires. The kind that endures and leaves a lasting impact.

STRATEGY | EXECUTION | OUTCOMES

Frequently Asked Questions

  • Yes. Strong content only works if it reaches the right audience. Alongside creative and production, we help develop distribution strategies that connect campaigns with relevant media partners, creators, platforms and audiences to maximize visibility and impact.

    • Unclear positioning

    • Weak storytelling

    • Content without impact

    • Disconnected strategy

    • Reaching the wrong audience

    • Shoulder season challenges

    • Limited internal resources

    • Untapped partnerships

    • Marketing disconnected from results

    • Short-lived content

  • Projects are scoped based on objectives, deliverables, production requirements and overall campaign complexity. We build solutions around project needs rather than forcing clients into one-size-fits-all packages.

  • Yes. We work across a range of project sizes, from focused content initiatives and strategic support through to larger integrated campaigns. The goal is always to build the strongest possible solution for the budget available.

  • Yes. Summit & Story works with clients across North America and internationally, supporting destinations and brands looking to grow awareness and demand.

  • We combine strategy, storytelling and commercial thinking with deep experience in tourism and outdoor culture. We’ve been on both sides of the fence - the client and the creator.

    What we produce not only looks good, but is designed to create measurable value and long-term impact.